Steven Pope dives into the intricacies of PPC optimization. The focus here is bid optimization, specifically for Sponsored Products on Amazon. He shows how to meticulously evaluate campaign performance, with an unwavering focus on slashing ACoS (Advertising Cost of Sales). Learn how to maximize real-time data analytics to know items that require immediate action to save costs.

Steven explains the optimization processes for various campaign types like Sponsored Products, Display Ads, and Sponsored Brands giving invaluable insights into bid adjustments, negative keyword integration, and pinpoint targeting of ASINs.

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CHAPTERS
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0:00 How to do an Advertising Campaign Update
0:34 Analyzing Campaign Performance
2:42 Evaluating Keyword Performance and Adding Negative Keywords
6:50 Optimizing Campaigns
10:14 Display Ad Campaign Review
12:24 Adjusting Bids and Keywords
15:51 Optimizing Sponsored Product Auto Campaigns
18:27 Reviewing and Adjusting Specific Campaigns
23:05 Importance of reviewing days of Data
27:28 Pausing an exact match campaign
33:39 FBA effect on SKU
36:08 Golden Advice for PPC

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