John Aspinall analyze Amazon's just-released Holiday 2023 Brand Guide to uncover the key takeaways for sellers this season.

In this video, John Aspinall break down Amazon's tips on product listings, A+ content, premium content, video, holiday promotions, and more.

His biggest lightbulb moment? Amazon itself recommends showing product images BOTH in and out of the packaging - despite many claims you can only pick one!

He also discuss his thoughts on Amazon's suggestions around premium A+ content, carousels, and video - do these tactics really boost conversions?

If you sell on Amazon, don't miss this deep dive into Amazon's own holiday seller advice straight from the source. Learn exactly what Amazon is recommending this 2023 holiday season to boost sales!

Timestamps:

00:00 - Introduction & overview of brand guide
00:52 - Thoughts on premium A+ content
02:36 - Amazon's own imagery showing products in and out of packaging
04:07 - Video recommendations
05:34 - Holiday promotions guidance
06:22 - Key takeaways and actions for sellers

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Amazon 2023 Holiday Brand Readiness Guide Review by John Aspinall

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