This podcast episode features Marley Majcher, an entrepreneur who transformed her passion for event planning into a thriving business, The Party Goddess. Throughout her journey, Marley discusses the critical balance between creativity and profitability, emphasizing the importance of financial awareness and self-reflection. She addresses the nuances of pricing strategies, the psychological elements influencing consumer behavior, and the evolving landscape of the event industry post-pandemic, all while imparting the lessons learned from her own entrepreneurial missteps.