This podcast episode follows the entrepreneurial journey of Cara Sayre, the founder of Snooze Shade, a portable blackout blind for babies. Cara shares her experience of identifying a market need and developing a product to address it. She highlights the challenges she faced as a business owner and mother, emphasizing the importance of perseverance and adaptability. The episode also explores Snooze Shade's unique business model and Kara's advice for aspiring entrepreneurs. The speakers discuss practical strategies and customer-centric approaches in Amazon marketing, emphasizing the significance of understanding the psychology of real human beings when selling on Amazon. They also highlight the importance of prioritizing customer experience, empathy, and choosing a niche aligned with personal interests. The episode concludes by discussing the importance of understanding your business operations and seeking knowledge and experimentation in the Amazon business.
