Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy.

What is omnichannel advertising, and how can it be used effectively with Amazon advertising?

How does omnichannel advertising differ from multi-channel or cross-channel advertising?

How can advertisers integrate Amazon advertising into a broader omnichannel marketing strategy?

What are some of the key benefits of using omnichannel advertising with Amazon, and how can they impact overall advertising success?

How can advertisers ensure consistency in their messaging and branding across multiple channels, including Amazon?

What role does data play in omnichannel advertising, and how can advertisers use data to optimize their campaigns on Amazon and other channels?

How can advertisers use social media and other channels to support their Amazon advertising efforts, and what are some effective strategies for doing so?

What examples of successful campaigns have combined Amazon advertising with other channels, and what can be learned from these examples?

What are some of the key advertising tools offered by Amazon, and how can they be used to improve campaign performance?

What are some best practices for ensuring that Amazon advertising campaigns are integrated effectively with broader marketing efforts?

How can advertisers identify and reach their target audience across multiple channels, and what targeting options are available through Amazon advertising?

How can Amazon advertisers effectively measure and analyze the performance of their omnichannel advertising campaigns?

How can advertisers optimize their Amazon advertising campaigns to work well with other channels, such as social media and email marketing?

What types of customer data are available through Amazon, and how can this data be used to inform advertising strategies on other channels?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

58. What works well with omnichannel advertising and marketing?

Highway to Sell: Amazon PPC Insights