This podcast episode explores the challenges and opportunities of selling on Amazon, providing insights and strategies for success. The guest speaker, Leslie Hensell, shares her journey in the Amazon e-commerce world and highlights the importance of approaching Amazon as a legitimate business. The episode discusses various topics such as finding profitable niches, running Amazon as a side hustle, achieving profitability in the first year, balancing work and personal life, avoiding common pitfalls, and the consequences of employing black hat tactics. Leslie's book, "The Amazon Incubator," offers a comprehensive guide for sellers navigating the complexities of Amazon. The episode concludes with discussions about prioritizing family time and teaching children about money and entrepreneurship.