Selling Smarter on Amazon: Lessons from Leslie Hensell’s New Book

This podcast episode explores the challenges and opportunities of selling on Amazon, providing insights and strategies for success. The guest speaker, Leslie Hensell, shares her journey in the Amazon e-commerce world and highlights the importance of approaching Amazon as a legitimate business. The episode discusses various topics such as finding profitable niches, running Amazon as a side hustle, achieving profitability in the first year, balancing work and personal life, avoiding common pitfalls, and the consequences of employing black hat tactics. Leslie's book, "The Amazon Incubator," offers a comprehensive guide for sellers navigating the complexities of Amazon. The episode concludes with discussions about prioritizing family time and teaching children about money and entrepreneurship.