71. Unlocking DSP for Enterprise Sellers

This podcast episode focuses on optimizing demand-side platform (DSP) campaigns for enterprise brands, emphasizing the need for efficient spending and audience refinement to enhance return on investment. The discussion highlights the integration of Amazon Marketing Cloud for customized audience targeting and the significance of a holistic approach in marketing strategies that connect awareness efforts with conversion outcomes. Key insights include actionable tips for launching a comprehensive DSP strategy that addresses all marketing channels, encouraging brands to embrace innovative advertising formats and technologies as they evolve.