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The Good, The Bad and The Ugly Of CPM Advertising on Amazon

Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you.

Ritu will show you step by step on how to break this down to get to the real numbers.

Also covered in this show:

What is CPM advertising?
What are Viewable Impressions?
What are the pros and cons?
Can VCPM campaigns cannibalise your organic sales?
Why do VCPM campaigns have high ROAS?
Last touch attribution in Amazon advertising
Understanding reporting for CPM based advertising
Similarities with DSP advertising
Impact of VCPM ads on TACoS

The Good, The Bad and The Ugly Of CPM Advertising on Amazon

Seller Sessions Amazon FBA and Private Label