Ranking and Product Launches on Amazon With Colin Raja

Introduction:

Danny interviews e-commerce expert Colin Raja, an experienced Amazon seller from India now based in New York. Colin shares his proven pre-launch strategies for optimising product listings and rankings on Amazon.

Key Topics Covered:

Importance of getting product type, browse node, and attributes right for rankings
Defining "browse" vs "purchase" keywords on Amazon
Step-by-step process for launching and ranking products
Using keyword linking strategy to improve relevancy
Tips for troubleshooting when rankings drop
Considerations for pricing new products

Takeaways:

Check competitor listings to identify the right product category, browse node, attributes etc to match
Target browse keywords first, then add relevant purchase keywords to support them
Collect ranking data in the first week to see which keywords get traction
Use PPC, external traffic sources, or reviews to increase keyword relevancy as needed
Consider launching new brands with low pricing first to gain traction

The show covers specific launch strategies as well as high level best practices for ranking products. Colin emphasises starting with the product metadata first before investing in promotions.

Ranking and Product Launches on Amazon With Colin Raja

Seller Sessions Amazon FBA and Private Label