Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide

This podcast episode explores the challenges and opportunities for maintaining profitability on Amazon, specifically through the use of Amazon's demand-side platform (DSP). The importance of profitability while scaling the business is highlighted, and the components and target audience of DSP are explained. The episode also discusses the caveats of using DSP, such as the challenges of attribution and the need for a positive return on ad spend (ROAS). Strategies for maximizing advertising performance and targeting different segments of the funnel are discussed, emphasizing the importance of retargeting and optimizing KPIs. Overall, the episode provides insights into building an effective marketing funnel and leveraging DSP to succeed on Amazon.