Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies

This podcast episode explores the concept of indexing and its importance in Amazon's algorithm. It discusses the relevance of attributes, conversion rates, and click-through rates in determining the ranking of listings. The episode emphasizes the significance of testing and observation in understanding algorithms and highlights the importance of matching different elements and prioritizing data in online business decisions. It also discusses a strategy for maximizing keyword ranking success on Amazon through a keyword linking methodology that involves analyzing ngrams and calculating the ranking of keywords. Overall, the podcast provides valuable insights into optimizing keyword rankings on Amazon.