Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable.

Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants.

Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops.

Episode Notes:

00:20 - Robb Green Introduction
01:49 - Best Part of Running Brands
02:38 - Product Selection and Unit Economics
04:31 - Strategy Shift
05:30 - Platform-first Mentality
06:21 - Using AI to Understand Customer Sentiment
07:10 - Using Data to Make Better and Quality Decisions
10:11 - Improvement on SQP Data
12:50 - What do Eight-figure Sellers Worry About?
15:13 - Allocating Time and Money for Multi-channel Sales
16:27 - The Future of TikTok Shops
17:45 - SmartScout for TikTok
20:51 - What Does TikTok Shops Want?

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The Smartest Amazon Seller