Episode 249: Insights from M19 Founder Tarik on Unlocking Amazon Advertising Secrets

This podcast episode explores the success and strategies of M19, an advertising technology tool that focuses on product development and leverages machine learning algorithms for AdWords. The podcast guests discuss the concept of "organic ranked aware" advertising, balancing PPC and organic rankings, inventory-aware advertising, promoting variations on Amazon, and the importance of conversion rate in PPC campaigns. They also highlight the significant difference in cost-per-click between branded and non-branded terms. The episode concludes by mentioning M19's free freemium offer for ad management, reporting, and analytics.