In this episode of the Lunch With Norm podcast, Norm interviews Kevin King, a recurring guest and expert in e-commerce and Amazon FBA. They discuss strategies for selling on Amazon in 2023, the importance of newsletters for building an audience, and the impact of AI on e-commerce. Kevin shares insights from his experience with newsletters, highlighting their potential for product sellers and the challenges of creating engaging content. The conversation also touches on AI tools, virtual influencers, and Amazon's evolving search algorithms, as well as opportunities with platforms like TikTok and Levante for driving traffic and sales.
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