Black Friday Recap and Heading into 2024 w/ Keving King - Ep - 527 - Lunch With Norm

In this episode of the Lunch With Norm podcast, Norman Farrar and guest Kevin King discuss recent Amazon fee changes and their potential impact on sellers, with King providing insights into Amazon's strategies and infrastructure. They explore the challenges sellers face with increasing fees and the importance of profitability, while also considering the competitive landscape with platforms like TikTok Shop and Walmart. The conversation shifts to the power of newsletters for brands, with King emphasizing their unique ability to build direct relationships with customers and deliver valuable content, differentiating them from typical promotional emails. The episode wraps up with rapid-fire questions from the audience and a prize giveaway, including Kevin King's newsletter training.