This podcast episode explores various strategies and tools to help Amazon sellers optimize their performance and increase their sales on the platform. The discussion covers topics such as tracking search query performance, analyzing click-through rates and conversion rates, improving CTR on Amazon, scaling PPC spend, and utilizing influencer marketing. The episode also highlights the value of data tracking and analysis, the significance of the book "Start, Scale, Exit, Repeat," and the importance of effective PPC campaigns and online advertising. Additionally, the episode introduces tools such as Helium 10, FBAexcel, and AMZRolodex, as well as services like Seller Basics for protecting Amazon seller accounts.
