Amazon Prime Day Prep w/ Michelle Covey - Ep - 563 - Lunch With Norm

This podcast episode explores various topics related to selling on Amazon, with a focus on optimizing product listings, preparing for Prime Day, scaling a business, and managing cash flow. It emphasizes the importance of using GS1 for UPC codes to ensure proper association and ownership, as well as the need for unique identifiers, good product descriptions, and high-quality images to enhance customer experience. The episode also highlights the significance of competitive research, brand awareness, and a well-defined marketing strategy on Amazon. Additionally, it discusses upcoming guidelines for first-party sellers regarding shipping efficiency and the use of barcodes. Overall, the episode provides insights and strategies for success in selling on Amazon.