This podcast episode explores the experience of Alfonso Gorena, a seller from Mexico, who shares his journey of sourcing products in Asia and Mexico for selling in the United States. The episode highlights the advantages of sourcing and manufacturing products in Mexico, including the proximity to the United States, the ability to cater to the Mexican market, and the potential for shorter lead times. Alfonso's success story showcases how sourcing in Mexico can be a competitive advantage for businesses in terms of quality control, market testing, and optimizing supply chains.