#351 - Leveraging Kickstarter and Indiegogo: A Blueprint for Amazon Sellers

This podcast episode explores the world of crowdfunding, specifically Kickstarter and Indiegogo, and provides valuable insights and advice on how to navigate these platforms successfully. The guest speaker, Khiersten Ross, shares her background in crowdfunding and emphasizes the importance of understanding the audience, product ideas, and revenue expansion. The episode discusses the differences between Kickstarter and Indiegogo, the challenges of raising significant funds on Kickstarter due to increased competition, the upfront investment required for a Kickstarter campaign, and important strategies for success. It also covers topics such as backer trust, requirements for launching a Kickstarter project, creating a converting listing, storytelling, early momentum, setting realistic goals, having financial contingency plans, protecting innovative ideas, and the importance of fulfilling product orders in a competitive market. The episode concludes by highlighting the success of a Kickstarter campaign that raised a record-breaking $46 million and discussing the role of Launch and Scale in helping individuals launch and scale their brands through crowdfunding and e-commerce platforms.