#356 - The Magic Power of Networking in the Amazon Universe & Beyond with Athena Severi

In this podcast episode, Kevin King and Athena Severi discuss the importance of building a community in the e-commerce business. They emphasize the significance of experiences, connections, and shared insights in fostering a sense of community and achieving entrepreneurial success. The episode explores strategies for creating experiences, building a following, and leveraging niche marketing to tailor content to a target audience. The speakers also highlight the transformative power of networking at events, the benefits of partnering with the right people, and the importance of understanding culture and proper sourcing techniques when doing business in China. They stress the value of mentorship, accurate information, dedication, and perseverance in building a successful Amazon business. Athena Severi shares her passion for empowering women-owned businesses and creating a movement that proves women can be successful in both business and motherhood. Overall, the episode underlines the importance of community building and attending events for personal and professional growth in the e-commerce industry.