This podcast episode features Elizabeth Greene, a stay-at-home mom and PPC expert, who shares valuable practical advice and real-world examples about Amazon PPC. She discusses the best ways to launch products and provides insights on strategies for selling on platforms such as Amazon and Walmart. The episode highlights the importance of networking online, the evolution of Amazon's advertising platform, and the challenges faced by advertisers in the PPC space. The conversation also explores the reactions and concerns of industry professionals in response to recent AI changes made by Amazon. Overall, this episode provides strategic insights and valuable tips for advertisers looking to optimize their campaigns on Amazon.