The Basics of Growth Marketing: User Acquisition

This podcast episode delves into the evolution of growth strategies from mere tips and tricks to a more systematic and scientific approach, emphasizing that sustained growth requires an in-depth understanding of user dynamics, acquisition costs, and the importance of organic methods over paid marketing. The speakers, including Jeff Jordan and Andrew Chen, provide insights into the realities of growth decay, the significance of accurate metrics like CAC and LTV, and the necessity of leveraging network effects and current trends while acknowledging the risks associated with paid marketing strategies.