This podcast episode delves into the concept of intangible cultural heritage (ICH), its importance, and the challenges of preserving it while promoting tourism. ICH, as defined by UNESCO, encompasses traditions and expressions inherited from ancestors and passed down through generations. It includes oral traditions, performing arts, rituals, knowledge about nature, and traditional craftsmanship. The episode emphasizes the significance of official listings in raising awareness and protecting ICH but also acknowledges the challenges faced in preserving it. Tourism can provide financial benefits to local communities, but it's crucial to consider its potential consequences and prioritize the preservation of ICH. The well-being and identity of local communities should be central to tourism development efforts, ensuring that ICH practices are not solely exploited for economic gain but rather contribute to the continuity and vitality of cultural traditions.
