#546 - Walmart.com PPC Campaign & Listing Strategies

This podcast episode explores the advantages of selling on Walmart's online marketplace for third-party sellers, such as de-risking and diversifying revenues, increasing sales and profits, and reaching a different shopper base. It discusses strategies for increasing sales and optimizing product listings on the marketplace, including understanding Walmart's unique algorithm, analyzing search term volumes, optimizing for high-volume keywords, and utilizing originality. The importance of identifying high-volume search terms, proper indexing and ranking, choosing the right category, and ensuring price parity and fast delivery is also emphasized. The episode covers strategies for advertising on Walmart, including AB testing product types and optimizing keyword relevancy. Additionally, it discusses Walmart PPC, the shift to a second bid auction, different campaign types and placement options, the significance of relevancy and organic signals in ranking, and the importance of keyword research, optimization, and long-tail keywords. The episode also explores opportunities for in-store placement, the use of SEM, applying to sell on Walmart, and bidding strategies for optimizing Walmart PPC campaigns. Overall, it provides valuable insights and guidance for third-party sellers on leveraging Walmart's online marketplace to maximize their sales and growth potential.