54 | Supercharge your Revenue Operations to Unlock New Efficiencies and Profits with Michael J. Goldrich

In this episode of Leveraging AI, Isar Meitis interviews Michael Goldrich about integrating AI into revenue operations (RevOps). Michael shares his approach to AI transformation, which includes educating the company, forming a task force, identifying use cases, and piloting AI solutions across departments like sales, marketing, and customer success. They discuss the importance of having a dedicated AI RevOps role to ensure accountability, transparency, and continuous adaptation to new AI technologies. They also explore the balance between automation and human input, emphasizing that AI should empower employees rather than replace them, and highlight the need for companies to reevaluate their processes to leverage AI for significant gains in efficiency and revenue generation.