This podcast episode delves into the intricate world of sports betting, narrated by Brendan, who shares his unique insights and experiences in founding The Priomha Group. From the evolution of betting systems to the complexities of in-play trading, Brendan emphasizes the strategic aspects of risk management, regulatory hurdles, and the significance of domain knowledge in successfully navigating this market. He underscores the potential profitability of sports betting while advocating for a disciplined and manageable approach, thereby challenging the negative stereotypes often associated with the industry.