20: Alex Reynolds, CEO and Co-founder of Vendelux, on the role of events for stronger business results, how measuring event ROI is not only possible but essential, and ways AI will be incorporated

The episode explores optimizing event marketing through data-driven strategies with Alex Reynolds, CEO of Vendelux, who shares her experience at Shutterstock where events proved crucial for acquisition and partnership-building. Reynolds highlights the problem of event ROI measurement, recalling the struggle to assess the value of attending events like Cannes Lions. Vendelux addresses this by offering an AI-powered event intelligence platform that helps businesses identify the right B2B events, generate leads, and measure ROI. Reynolds emphasizes that event success hinges on connecting with the right people, using a database of over 100,000 events, speakers, and attendees to match companies with relevant opportunities. The discussion also covers the shift from virtual to in-person events post-COVID and the importance of integrating digital marketing with event strategies.