This podcast episode explores the terminology, measurement, and challenges of influencer marketing. The speakers discuss the definition of influencer marketing and its various verticals within a company. They emphasize the importance of measuring influencer marketing as an attention channel and highlight the challenges of measuring performance and attribution. The speakers also address the complexities of assessing the quality of impressions and suggest starting with smaller budgets and gradually increasing them based on performance. They discuss the importance of volume in sourcing creators and the challenges associated with finding suitable influencers. The episode also covers influencer marketing strategies for small brands with limited budgets, the challenges of influencer marketing for solo founders, and the benefits of using a tech stack to streamline the process. The speakers recommend two tools, StoryClash and Aspire, for sourcing and managing influencers. The importance of influencer marketing for businesses, the need for a comprehensive strategy, and the three phases of design, scale, and optimization are also discussed. The speakers highlight the prevalence of free product sampling in influencer marketing and the overlap between influencer content and user-generated content. Finally, the effectiveness of user-generated content in advertising is explored, with an emphasis on creating authentic and engaging content.
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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth | DTC POD: How The Best Brands Are Built | Podwise
