The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) | Lenny's Podcast: Product | Career | Growth

This podcast episode explores the strategies and challenges of getting press coverage for startups and provides practical tips for crafting effective pitches and press releases. It discusses the impact of press on B2B and B2C businesses, delves into specific strategies for getting press coverage for fundraising announcements, and highlights the steps startups can take to get coverage in major tech publications. The episode also emphasizes the importance of building relationships with reporters, provides a comprehensive guide to podcast outreach, and discusses the declining value of traditional press releases. It further explores the growing importance of non-traditional media channels such as podcasts and social media for PR strategies, and offers expert advice on choosing a PR agency for startups.

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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny's Podcast: Product | Career | Growth

The Intriguing Power of Press: Uncovering Second-Order Effects and Benefits

Press for B2B and B2C Businesses: Impact, Strategies, and Affiliate Marketing

How to Get Press Coverage: A Tactical Guide for Startups

How to Get Coverage for Your Startup in TechCrunch, Axios, Business Insider, and More

Tips for Navigating Media Coverage for Early-Stage Companies

Podcast Outreach: From Research to the Perfect Pitch

The Importance of Building Relationships with Reporters

The Art of Pitching: How to Get Your Story Heard by Reporters

Crafting Effective Pitches: Examples of Success and Improvement

How to Write a Killer Pitch: Tips and Tricks from a PR Pro

How to Write Effective Press Releases: Avoid Jargon and Use Clear Language

Press Releases: A Relic of the Past or a Valuable Tool?

The Rise of Non-Traditional Media: Pitching Podcasts, Newsletters, and Social Media

Aaron's Approach to Tweeting and PR Best Practices

How to Choose a PR Agency for Startups: Expert Advice

Six Intriguing Questions in a Lightning Round

PR and Marketing: The Perfect Pair

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny's Podcast: Product | Career | Growth

00:00The Intriguing Power of Press: Uncovering Second-Order Effects and Benefits

The Intriguing Power of Press: Uncovering Second-Order Effects and Benefits

06:05Press for B2B and B2C Businesses: Impact, Strategies, and Affiliate Marketing

Press for B2B and B2C Businesses: Impact, Strategies, and Affiliate Marketing

12:47How to Get Press Coverage: A Tactical Guide for Startups

How to Get Press Coverage: A Tactical Guide for Startups

18:08How to Get Coverage for Your Startup in TechCrunch, Axios, Business Insider, and More

How to Get Coverage for Your Startup in TechCrunch, Axios, Business Insider, and More

23:15Tips for Navigating Media Coverage for Early-Stage Companies

Tips for Navigating Media Coverage for Early-Stage Companies

28:10Podcast Outreach: From Research to the Perfect Pitch

Podcast Outreach: From Research to the Perfect Pitch

31:43The Importance of Building Relationships with Reporters

The Importance of Building Relationships with Reporters

36:21The Art of Pitching: How to Get Your Story Heard by Reporters

The Art of Pitching: How to Get Your Story Heard by Reporters

43:18Crafting Effective Pitches: Examples of Success and Improvement

Crafting Effective Pitches: Examples of Success and Improvement

51:41How to Write a Killer Pitch: Tips and Tricks from a PR Pro

How to Write a Killer Pitch: Tips and Tricks from a PR Pro

57:36How to Write Effective Press Releases: Avoid Jargon and Use Clear Language

How to Write Effective Press Releases: Avoid Jargon and Use Clear Language

1:02:58Press Releases: A Relic of the Past or a Valuable Tool?

Press Releases: A Relic of the Past or a Valuable Tool?

1:09:23The Rise of Non-Traditional Media: Pitching Podcasts, Newsletters, and Social Media

The Rise of Non-Traditional Media: Pitching Podcasts, Newsletters, and Social Media

1:15:41Aaron's Approach to Tweeting and PR Best Practices

Aaron's Approach to Tweeting and PR Best Practices

1:20:13How to Choose a PR Agency for Startups: Expert Advice

How to Choose a PR Agency for Startups: Expert Advice

1:25:03Six Intriguing Questions in a Lightning Round

Six Intriguing Questions in a Lightning Round

1:30:09PR and Marketing: The Perfect Pair

PR and Marketing: The Perfect Pair