The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

This podcast episode explores the strategies and challenges of getting press coverage for startups and provides practical tips for crafting effective pitches and press releases. It discusses the impact of press on B2B and B2C businesses, delves into specific strategies for getting press coverage for fundraising announcements, and highlights the steps startups can take to get coverage in major tech publications. The episode also emphasizes the importance of building relationships with reporters, provides a comprehensive guide to podcast outreach, and discusses the declining value of traditional press releases. It further explores the growing importance of non-traditional media channels such as podcasts and social media for PR strategies, and offers expert advice on choosing a PR agency for startups.