Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

This podcast episode explores the entrepreneurial journey and marketing strategies of Noah Kagan, founder of AppSumo. Noah shares his experiences in marketing, highlighting the importance of showing what you can do and the role of rejection in driving success. He discusses the evolution of AppSumo as a software deals platform for solopreneurs and emphasizes the significance of strategy and the 80-20 rule in marketing. Noah also explains his three-step marketing strategy, the value of clear goals and timelines, and the need for experimental thinking in marketing campaigns. The episode delves into the benefits of involving customers in product development, engaging with customers individually, and debriefing marketing campaigns for continuous improvement.