Click here if you’re a senior leader who’s ready to recalibrate how you’re perceived at the executive level — in the next 90–120 days. The Executive Presence Mastery System may be your logical next step.

Click here to pinpoint the specific area in your executive presence that’s keeping you invisible to senior leadership and guarantees you stay working hard as a pack mule who never gets promoted. Download the Executive Presence Scorecard assessment.

Are you unknowingly sabotaging your influence by focusing too much on yourself—or worse, relying on logic alone?

If you’ve ever struggled to get buy-in, felt ignored in meetings, or watched your great ideas go nowhere, this episode reveals why. Most professionals think persuasion is about being impressive or logical—but neuroscience says otherwise. This conversation breaks down the real drivers of influence and how to apply them immediately.

By the end of this episode with Joshua Bandoch you’ll know:

🧠How to instantly become more persuasive by shifting focus to what others actually care about

🤫Why emotions—not logic—drive decisions and how to use that to your advantage

🔎 Simple, practical techniques like storytelling, strategic silence, and barrier removal to win people over

Hit play now to learn how to turn every conversation into an opportunity to gain trust, alignment, and real results.

Reminder that May 4 we start the 6-day Executive Presence Reset: 6 super short episodes revealing small shifts that can change how the top levels of leadership perceive you.

If you look at this episode and think, “I know I should speak up more—but when I do, I either say too much or not enough,” and it leaves you second-guessing yourself afterward… you’re not alone.

That’s why we built the Executive Presence Scorecard—to give you clarity on exactly where you’re losing impact.

If that sounds like what you need, go to the 2nd paragraph of these show notes, click the link, and take the scorecard. It’s the fastest way to understand what’s really holding you back.

About our guest:

Joshua Bandoch is a public policy, think-tank leader, TEDx speaker, and the author of How to Get What You Want: Mastering the Art and Science of Persuasion. He breaks down persuasion into practical, repeatable skills anyone can use—on the job, in negotiations, and in everyday conversations.

Joshua has spent the last decade mining psychology, neuroscience, economics, public policy, and history for cutting-edge persuasion techniques that work. He’s put them to use in hundreds of speeches written for senior government officials, in his daily work leading teams, and navigating high-stakes communication inside a public policy think tank.

To learn more visit www.speakupwithlaura.com. New Speak Up podcast episodes come out every Monday, Wednesday, and Friday early in the morning.

In Speak Up communication and executive presence coaching, high performing leaders and executives learn to enhance their influence and confidence, refining their communication style to increase visibility and effectiveness in promotion opportunities.

By honing communication skills and fostering a trusted advisor mindset, aspiring executives cultivate mastery in public speaking and beat imposter syndrome. Your leadership becomes more strategic and inspiring.

561: Why Being Impressive and Using Logic Fail to Win People Over (The Neuroscience of Influence)

Speak Up: Develop Your Executive Presence & Leadership Communication Style