History teaches us that it’s the people who embrace discomfort, follow their instincts and create their own blueprint that does something worth talking about. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Victoria Dixon, Head of Creative at Whitepaper, for a riveting chat on all things passion-fuelled and design-forward.

What You’ll Learn

How to succeed by trusting your instincts and embracing calculated risks
Why workplace design must prioritize psychological impact and employee experience
The "White Paper Magic" principle of balancing a consistent brand aesthetic with project uniqueness
How to maintain company culture during rapid growth while preserving creative excellence
Why hospitality-inspired workplace design is driving the post-pandemic office evolution
Why implementing design psychology is a must-have in today’s work landscape

Tune in for a timely reminder that passion and authenticity can bring your design dreams to reality a lot sooner than a fancy degree can!

Victoria Dixon is the Head of Creative at Whitepaper, a leading design and build firm recognized as one of the Sunday Times' fastest-growing businesses. With a background in architecture and interior design, she has helped shape Whitepaper's distinctive aesthetic and creative vision over the past six years, growing the design team from two to seventeen professionals. Her expertise in crafting spaces that prioritize user experience and emotional well-being has contributed to Whitepaper's reputation for creating calming, sophisticated commercial environments. Under her creative direction, the company has become known for its boutique approach to workplace design, seamlessly blending hospitality-inspired elements with functional commercial spaces.

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Episode Highlights

00:00 Introduction & Meeting Victoria Dixon of Whitepaper
02:11 Being Sunday Times’ Fastest-Growing Design Studio
03:50 Trust Your Instinct: Victoria’s Journey to Success
07:48 Knowing When the Time is Right: Taking the Career-Leap
12:16 Reflecting on Whitepaper’s Start-Up Days
15:57 Why Leaders Have to Define and Carry Forward Culture
16:45 Whitepaper Magic, Hands-On Creativity & Attention to Detail
20:53 What Sets Whitepaper Apart: Focus on the Feeling
23:17 Why You Can’t Ignore Design Psychology Anymore
25:51 Trend-Based Design vs. Timeless Design
28:52 What Does Whitepaper Look For in New Hires
36:30 Big Things Are Coming: Victoria and Whitepaper’s Goals
38:23 Victoria’s Recommendations & Closing Thoughts

Episode Resources:

Victoria Dixon on LinkedIn: https://www.linkedin.com/in/victoria-dixon-b07b0187/
Whitepaper Website: https://www.whitepaperco.com/
Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley
Learn more about Stansons Group Ltd. here: https://stansons.co.uk

💬 Comment below your favourite part!

Building London's Fastest-Growing Design Studio: The Whitepaper Story with Victoria Dixon

Space by Stansons