Shopify is integrating purpose-built AI technology across its platform to streamline business management and drive growth. The new digital assistant, Sidekick, leverages specific store data—including products, orders, and customer history—to provide tailored guidance, resolve tasks, and generate targeted marketing segments for personalized campaigns. Beyond administrative support, AI-powered image generation is expanding into the online store and email editors, as well as the Shopify mobile app, following the successful creation of over one million merchant images in six months. Additionally, Shopify Magic enhances customer engagement by suggesting real-time responses to inquiries within Shopify Inbox. These tools aim to optimize conversion rates, which can increase by up to 69% when shoppers receive immediate answers. By automating complex tasks like discount generation and professional media editing, these advancements allow merchants to focus on scaling their operations through data-driven decision-making.
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