A Chinese-developed Farmville replacement just shipped 4,000 AI-generated creatives in 30 days. And it's only making $30K/day. What's actually going on?

We dig into Cozy Florist by Rift Sky Games — the Western counterpart to

"My Garden Tale," which is already doing $10M/month in China. The game is a remarkably polished Farmville without the annoying resource puzzle, with stacked cores including flower-merging mechanics, Solitaire-association customer orders, gacha-style flower rarities, social raids, and

TikTok Live integration baked into the metagame.

But the puzzle is the creative volume. 4,000 ads in 30 days

is Forex-scale UA output. The game is testing primarily in

Philippines despite being released globally in December.

And the revenue isn't moving in proportion. The hosts spend

half the episode trying to figure out what's happening —

and the conclusion they land on is uncomfortable for Western

UA: this is what "second generation" Chinese UA looks like,

and the West isn't ready.

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⏱️ TIMESTAMPS

00:00 What's going on

02:55 Cozy Florist walkthrough — Chinese fonts, sad-story onboarding

05:21 Stacked cores — flower merging, Solitaire customers, gacha

13:00 TikTok Live integration baked into the metagame

16:44 Revenue reality — 90% China, 2% US, $30K/day

21:31 4,000 AI creatives in 30 days — Forex-scale output

25:21 Why this game isn't soft-launching like a Western game

27:55 The "second generation UA" gap Chinese studios are opening

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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🌺​Cozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days

two &amp; a half gamers

🌺Cozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days

two & a half gamers