In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.

In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution. The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.

TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10’s TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.

The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.

In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss:

00:00 - Introduction
01:37 - Destaney Wishon: AMC Audience Strategy
05:48 - Ritu Java: AI keyword and PPC Hacks
15:38 - Adrienne Van Nimer: Image Testing Workflow
19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips
26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy
34:58 - Kamaljit Singh: Main Image Testing Tip
41:11 - Leo Sgovio: External Traffic and Listings Strategy
52:39 - Delaney Del Mundo: Deals and Market Insights

#520 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 1

AM/PM Podcast