Open Tab: Emily Sundberg

Emily Sundberg, creator of the influential "Feed Me" newsletter, navigates the intersection of media, technology, and consumer culture. After transitioning from roles in social media management at New York Magazine and Meta to full-time independent publishing, she built a media studio that encompasses newsletters, events, and merchandise. Her work challenges readers to critically examine marketing and consumer trends, often using her own experiences to demystify the industry. She explores phenomena like the "shoppy shop" retail trend and the homogenization of consumer goods, while maintaining a skeptical stance toward the "girl boss" era and the pressures of viral content. By prioritizing community engagement over traditional advertising, she has cultivated a loyal, paid readership. Sundberg views her newsletter as a nucleus for future creative projects, including film and event production, while balancing the competitive, status-driven nature of the New York media landscape.