In this episode of the AI Guys, hosts Lee Dickson and Rich Swier tackle the "Build vs. Buy vs. Embed" dilemma. They explore why so many companies are tempted to simply "upgrade" their existing SaaS tools (like CRMs or Support desks) to include AI, and why Rich believes this often results in the "worst version of AI you could imagine."

They discuss the economic reality that forces SaaS vendors to use cheap, low-powered models to protect their margins, leaving clients with underpowered tools. The conversation concludes with a look at the "Hybrid" approach—using platforms that offer the security of a purchased product with the flexibility to build custom, autonomous agents that can eventually replace seat-based software.

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Build, Buy, or Embed: The Truth About Enterprise AI Strategies

The AI Guys