Inside This Black-Owned Bookstore’s Massive Organic Growth

This podcast episode explores the journey of Jazzi McGilbert, founder of Reparations Club, a bookstore and creative community in Los Angeles. Jazzi started her business with a focus on creating a space for community and representation, inspired by her own feelings of isolation. She emphasizes the importance of physical proximity, manifesting her vision, and having a clear vision even without a formal business plan. Despite challenges such as a flood and the impact of the pandemic, Jazzi remained resilient and adapted to the increased demand for anti-racist reading. She also discusses the importance of maintaining a vibrant digital space, the value of quality customers and events, and the rewards and struggles of running an indie bookstore.