In the crowded landscape of health and wellness, being a talented dietitian is simply not enough. You've got the knowledge and the skills, but unless people know about you—and trust you—your practice may struggle to grow.

Branding isn't just about a catchy logo or a professional website. It's about crafting a story and establishing a reputation that aligns with your professional values. It's about distinguishing yourself in a way that resonates with your target audience and builds trust.

Similarly, marketing is more than just promotion. It's an ongoing strategy to create relationships that allow you to attract, serve, and retain your ideal clients. Proper marketing funnels people toward your services, converts them into paying clients, and ideally turns them into brand advocates. For private practice nutrition professionals and health practitioners, mastering the art and science of branding and marketing is not a luxury—it's a necessity. And it’s not something we typically learn in our education.

However, even the most qualified practitioners might find themselves lost in the shuffle without effective strategies.

Today I have a very special guest with me: Stephanie Hofhenke of STRING Marketing. We talk about the Awareness Ladder - a critical marketing strategy and how to apply it to the creation of content in your practice.

We’ll cover:

The Awareness Scale
Tailoring Strategies to Different Levels of Awareness
How to Guide Clients up the Ladder

Content Cure:

>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<

Your Content Cure for this week consists of a content bundle that Stephanie and I have put together for you that will guide you in applying the Awareness Scale to content creation.

For full show notes, head over to livingplaterx.com

5 Steps of the Awareness Ladder with Stephanie Hofhenke

The Nutrition Content Creator Podcast