I recently received a lovely email from one of our members noting the value that she had received from one of our free workshops. She shared that she has three words written at the top of her whiteboard in her office and she refers to them whenever deciding on what content or offers to create for her practice.

These three words are ATTRACT - SERVE - RETAIN.

The reason why they are whiteboard-worthy is that they can help keep you focused on activities, like creating content, that have an impact on your practice. If you are spending time on activities that don’t fulfill one or more of these pillars, then it is likely a waste of time or something that can be managed by a virtual assistant (visit Episode #21 - Hiring a Virtual Assistant).

The pillars of attract, serve, and retain are not just buzzwords. They're the lifeblood of any business. And here’s why…

Because if you’re not attracting, you are repelling.

If you’re not serving, you are repelling.

If you are not retaining, you are repelling.

While the formula is simple, the work required to fulfill these pillars is intense so I am here today to break it down for you and give you guidance on creating content for each.

We'll cover:

Attract: Getting Clients through the Door
Serve: Nurturing and Caring for Both Clients and Prospects
Retain: Keeping Clients Engaged

Content Cure:

>>CLICK HERE TO DOWNLOAD THIS WEEK’S CONTENT BUNDLE<<

Your Content Cure for this week is a content bundle with one piece of content from each Practice Prosperity Pillar. For the Attract pillar, you have a small bundle of social media posts that you can use in your social channels or your EHR; for the Serve pillar I have provided a newsletter template that will support you with nurturing your email list; and for the Retention pillar, I have included an email template for personalized check-in that you can send out each week.

Take the content, edit it, and brand it to make it unique to your ICA, brand, and brand voice.

For full show notes, head over to livingplaterx.com

3 Practice Prosperity Pillars

The Nutrition Content Creator Podcast