You may have noticed that while we are “The Nutrition Content Creator Podcast”, we talk about other things that impact the THING [content creation]. Today is one of those times.

If you are here to learn about content creation for your practice and get the support you need, you have a business. One of the core best practices for running a business, big or small, is to have a strategic plan in place. As health and wellness professionals, most of us don’t have business training so we need to turn to other professionals or resources to support us.

I had a valuable experience recently that led me to select this topic today. In our private Facebook group, Yvonne noted that she was new to private practice and was looking to create a business plan - smart! But we didn’t have a template in the library. The funny thing is, we have all the ingredients in the library, which we’ll talk about today, but there was no template.

So I responded by telling Yvonne that I would dig up my old private practice business plan, circa 2017, and would create a template from it for her and the rest of the community.

The experience of reviewing my old business plan was a remarkable one. Reading my own words, which I have not read in years [shame on me] was so cool. The plan was my second [V2] as my first was strictly for growing a private practice. This one was when I started to pivot and explore the question, “What if I shared the resources and tools that worked in my practice with other practitioners? “

The original answer to that question was mission-based - if I share these tools and resources and make them top-shelf products, then I could have an even greater impact on the health of many communities, not just the one I served with my private practice.

So, as we review the Essential 11 Steps of a Strategic Business Plan, I will share with you my actual business plan from 2017 - it’s surreal as it is the blueprint for the work that I am doing now.

If you are thinking about hiring a business coach, I strongly encourage you to go through this process first. Given the predatory nature of some business coaching in the market today, having a strategic plan in place ensures that you are clear about your business direction. This clarity protects you from being swayed by anyone who doesn't genuinely understand or respect your unique business dynamics.

Navigating private practice without a strategic plan is like sailing in the open ocean without a compass. You’ll almost certainly go off course without a plan in place, especially if the waters begin to get choppy.

Many people underestimate the value of having a strategic plan, viewing it as a static document that, once written, collects dust in a drawer. That's a huge mistake. A well-crafted strategic plan is a dynamic blueprint that outlines your business objectives and the resources you'll need to achieve them. It is a living document that will evolve as your practice does, and it remains an indispensable tool for steering your private practice in the direction you want it to go.

As we move through the 11 Essential Steps of your strategic plan, I will offer you an example from my 2017 business plan, the definition of the step, an immediate action you can take, and some insights into the importance of the step.

We’ll cover:

11 Steps to Create a Strategic Business Plan

Content Cure

>>CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<

Your Content Cure for this week is a template for creating a strategic business plan. Use the prompts and examples given to start putting your strategic plan together. Remember, this is just a starting point. As your practice grows certain attributes with most certainly change.

For full show notes, head over to

11 Steps to Create a Strategic Business Plan That Works!

The Nutrition Content Creator Podcast