Inside Meta’s Big AI Pivot

Meta is aggressively transforming into an AI-driven powerhouse, fueled by massive financial investments and a fundamental shift in workforce expectations. To accelerate development, the company is integrating AI into performance reviews and monitoring employee computer activity—including keystrokes and mouse movements—to train its models on real-world tasks. While leadership aims to empower employees by flattening organizational structures and deploying personal "CEO agents" to streamline operations, internal morale has plummeted, with anonymous feedback reflecting widespread discomfort over potential job displacement. Meta’s ultimate ambition is to leverage its 3.5 billion daily users to dominate the AI landscape, using conversational data to refine targeted advertising and creating autonomous agents that function as personal assistants. This high-stakes pivot mirrors previous, costly attempts at industry reinvention, yet remains central to the company's long-term strategy to control the future tech ecosystem.