Leadership in Long Term Care

Leadership in long-term care centers on cultivating a mission-driven, values-based culture where leaders act as the heartbeat of the organization. Glenn Van Ekeren, President of Vetter Senior Living, emphasizes that effective leadership requires setting a positive example, believing in the untapped potential of team members, and prioritizing soft skills over rigid policies. By focusing on internal development—identifying and nurturing staff for leadership roles—organizations can build a sustainable workforce. The "Vetter Way" approach replaces traditional performance evaluations with ongoing, growth-oriented conversations, fostering an environment where employees feel valued and empowered. Ultimately, retention serves as the most powerful recruitment tool, as a healthy, vibrant workplace culture naturally attracts talent and ensures consistent, high-quality care for residents.