Habby goes ALL-IN on midcore… and removes ads

Today, we break down Dicero, the latest game from Habby — and honestly, it’s one of the most surprising strategy shifts we’ve seen in a while.

👉 No rewarded ads

👉 Deep midcore progression

👉 Heavy gacha monetization

👉 Roguelite dice gameplay inspired by Balatro

This is NOT the Habby we knew.

We cover:

🎲 Core gameplay (dice poker + roguelite systems)

💰 New monetization (subscriptions, gacha, no ads)

📉 Why removing rewarded ads might hurt scale

📊 Habby’s declining trends vs Survivor.io peak

🎯 UA challenges and creative direction

👉 This is a bold move. But is it the right one?

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

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Chapters

00:00 Intro — Habby changed strategy

01:30 Dicero first impressions

03:00 Dice poker gameplay explained

06:00 Balatro comparison

09:00 Why it feels more hardcore

12:00 Monetization shift (NO ADS)

15:00 New gacha + progression system

18:00 Energy economy (and why it’s weird)

21:00 Co-op mode and social systems

24:00 Event and live ops breakdown

27:00 Webshop strategy

29:00 UA creatives analysis

33:00 AI creatives vs weak UGC

36:00 CPI challenges

38:00 Final verdict — risky bet

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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🎲 Dicero: Habby’s biggest bet (And biggest risk?)

two &amp; a half gamers

two & a half gamers