Rachel Covert is a financial coach, founder of Electrify Wealth, and creator of the Rachel Talks Money platform. A former New York City fashion VP at Isaac Mizrahi Live, Rachel walked away from the corporate ladder after realizing that lifestyle creep and overconsumption weren't just draining her bank account — they were stealing her identity. She's been featured on NASDAQ and now helps people get out of debt, break the impulse spending cycle, and start building actual wealth.

She currently lives in Portugal, where the contrast with American consumer culture couldn't be more stark — and it informs everything she teaches.

This episode is a practical, no-math-required conversation about money. Whether you have credit card debt, no savings, or just feel like the money comes in and goes straight back out — this one is for you.

In this episode, we cover:

Why overconsumption is a societal norm baked into American culture — and why awareness, not shame, is the starting point
The dopamine cycle behind impulse shopping and why most of the hit comes from the anticipation, not the purchase
How your nervous system drives your money decisions — and why staying broke can feel "safe" if that's how you grew up
How influencers are wired to get you to spend and how to stop emulating and start building your own financial identity
Living in Portugal vs. the US — what a culture with a tenth of the consumption looks like
The "wiggle room" number — the only money math you actually need to know
Why avoiding your finances is already the wrong thing — and how even 40% effort makes a real difference
Credit card debt, interest rates, and why the points system is mostly a trap if you're carrying a balance
The "eternal employee" cycle — what keeps people from ever being able to retire
How to teach your kids about credit cards the right way
Why retirement isn't an age, it's a number — and how to start thinking about it no matter where you are right now
401k basics, employer matching, and why boring investing beats sexy investing every time
Why you won't remember the things you didn't buy — but you will remember Italy
Her one piece of advice: be patient with yourself, pick a sustainable strategy, and compare yourself only to where you started

If you’re trying to control spending, pay off debt and build wealth, tune in. Don’t forget to like, share and subscribe.

Connect with Rachel

Instagram: https://www.instagram.com/rachel_talksmoney/

Tiktok: https://www.tiktok.com/@rachel_talksmoney?lang=en

Facebook: https://www.facebook.com/people/Rachel-Talks-Money/61556383892353/#

Website: https://www.racheltalksmoney.com/

270 - Pay Off Debt & Build Real Wealth with Rachel Covert, Financial Coach, Budget Expert and Founder of Electri FI Wealth

The Amy Edwards Show