Hey everyone, today I’m joined by Jared Gibson.

Jared is the co-founder of Outworks, a firm that helps B2B founders and executives turn their ideas into consistent, trust-building LinkedIn content. With over 18 years in sales and marketing, Jared has a knack for helping leaders show up online in a way that actually sounds like them.

I brought Jared on because so many agency and B2B leaders struggle to stay visible without burning out. He shares how to build a content engine that’s sustainable, strategic, and rooted in your own voice.

In this episode, we discuss:

Why your LinkedIn profile is your digital handshake—and how to fix it
How to turn executive insights into scalable content pillars
Why founder-led content isn’t optional anymore
and more…

You can find Jared on LinkedIn or at outworks.io.

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063 Jared Gibson: Maximizing Your Impact with Founder-Led Content

Agency Forward