Hey everyone, today I'm joined by Sharon Toerek.

Sharon is the founder of Legal + Creative, where she advised agencies on legal strategy, contracts, and IP protection. She also hosts The Innovative Agency podcast and is a frequent speaker in the agency space.

I wanted to have Sharon on because most agencies overlook legal as a lever for profitability and it’s costing them. There are also a ton of agencies that don’t even consider legal structures until they run into a problem.

In this episode, we discuss:

Turning legal protections into profit centers
Navigating client exclusivity without killing your niche
How to protect your ideas in sales proposals
And more...

You can learn more about Sharon on LinkedIn.

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066 Sharon Toerek: Why Smart Agencies Treat Legal as a Profit Center

Agency Forward