Hey everyone, today I'm joined by David Hoos.

David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.

With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.

I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there.

In this episode, we discuss:

Why dev founders distrust marketing
Positioning beyond programming languages
Marketing that elevates rather than erodes reputation
And more...

You can learn more about David on LinkedIn.

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092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It

Agency Forward