📬 Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung-playbook

TIMESTAMPS:
00:00:00 Trailer
00:00:52 What's Your Marketing Mix With IM8?
00:04:16 What Does Your CAC to LTV Look Like?
00:05:44 What Does Your Content System Look Like?
00:07:41 Platform Risk and Where To Spend Next
00:08:37 How Do You Keep Your Customers?
00:15:05 Partnership With David Beckham
00:22:14 Partnership With Sabalenka
00:25:08 New Partners For IM8
00:29:46 AI Tools For Business
00:31:51 Leadership Style
00:33:09 The Crazy Groupon Story
00:40:14 Getting Your Team To Move Fast
00:43:02 How Much Is Luck vs Skill?
00:47:20 How Did Prenetics Start?
00:58:18 Transitioning Out of Covid Testing
01:02:31 $1B to $40M Marketcap — What Did You Learn?
01:05:43 How Did You Get To IM8?
01:08:22 Quickstrike Questions

In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000–1,500 ads live at any given time, and the deal structures behind signing David Beckham, Giannis Antetokounmpo, and Aryna Sabalenka.

🎙 GUEST
Danny Yeung, Co-Founder & CEO of Prenetics / IM8
Website: https://im8.com

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Website: https://openresidency.com/

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Danny Yeung - How He Hit $100M in Under a Year (And Why You Won't)

Open Residency