How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

This episode explores community-led growth and content marketing with Camille Ricketts, focusing on her experiences at Notion and First Round Capital. Ricketts emphasizes that community-led growth involves achieving ubiquity and brand recognition, particularly for moving upmarket into the enterprise, and highlights the importance of "discovery" over mere awareness, using net new website visitors as a key metric. Efforts such as ambassador programs, in-person events, and influencer marketing significantly contributed to Notion's growth, with the ambassador program fostering a supportive ecosystem where members could start their own businesses. Against the backdrop of community building, Ricketts advises founders to prioritize organic growth and align their goals with community members, cautioning against premature monetization that could dampen enthusiasm. As the discussion pivoted to content marketing, Ricketts stressed the importance of "content market fit," mirroring product market fit by deeply understanding the audience's needs and pain points, and also notes the need for high-quality content. The conversation also touches on the continued importance of comms and PR, even with the rise of direct-to-audience channels, and concludes with insights on the role of founders in social media and building community.